2013/14 Undergraduate Module Catalogue

LUBS1095 Personal Tutorials for Marketing

20 Credits Class Size: 60

Module manager: Tao Jiang
Email: t.jiang@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2013/14

Mutually Exclusive

CSER1011 Career Planning 1
CSER1021 Career Planning 2
LLLC1105 PDP: Planning for Success
LUBS1045 Personal Tutorials for Accounting and Finance
LUBS1050 Personal Tutorials for Accounting and Management
LUBS1060 Personal Tutorials for Economics
LUBS1070 Personal Tutorials for Economics and Management
LUBS1080 Personal Tutorials for HRM
LUBS1085 Exploring Your Potential
LUBS1100 Personal Tutorials for International Business
LUBS2055 Academic and Management Skills
LUBS2130 Contemporary Business Issues

This module is not approved as an Elective

Module summary

This module aims to enable students to make the most of the learning opportunities offered through their degree and help them integrate their university experiences into their long term personal development.

Objectives

On completion of this module, students should be able to:

i. explain the relationship between generic management and marketing
ii. identify and access a range of different scholarly and non-scholarly sources of information in management domain coupled with a marketing focus
iii. appreciate scholarship in management and marketing disciplines and assemble coherent arguments within a range of assessments: essays (both timed and untimed), reports and oral presentations;
iv.demonstrate basic understanding of how to collect relevant information for marketing research and management purpose
v.identify how they will use the opportunities available to them through their degree programme and Leeds for Life
vi. have strategies and techniques for managing own learning in the upper degree levels;
vii. demonstrate their transferable skills development through their first year at University, identify areas for further development and put in place their own personal development plan.

Learning outcomes

This module focuses on skills outcomes rather than knowledge outcomes. It aims to help students develop a broader set of transferable stills not only essential to cope with expectations and challenges placed upon them as independent learners at levels 2/3, also desirable for their future employability.

Syllabus

1. Transition to university: environment and expectations; objectives and outcomes
2. Personal development: life and study
3. Career planning
4. Advanced literacy skills: finding information, effective reading, academic writing
5. Critical thinking
6. Independent learning

Teaching Methods

Delivery type Number Length hours Student hours
Workshop 3 2 6
Presentation 6 1 6
Induction Session 1 3 3
Class tests, exams and assessment 2 2 4
Lecture 22 1 22
Seminar 22 1 22
Tutorial 3 0.3 1
Private study hours 136
Total Contact hours 64
Total hours (100hr per 10 credits) 200

Private study

- Preparation for seminars and tutorials
- Completion of portfolio and assessed coursework
- Group work on report and presentation.

Opportunities for Formative Feedback

Student progress will be monitored via:
- personal tutorial meetings
- contribution to group seminars
- and completion of and performance in assessed coursework.

Methods of Assessment

Coursework
Assessment type Notes % of formal assessment
Tutorial Performance Completion of Leeds for Life forms and attendance at personal tutorials 6
Essay 1,500 words 20
Group Project 15 minutes presentation on a marketing related topic 20
Literature Review 1500 words on a marketing related topic 20
Poster Presentation Two A3 size poster 14
Practical CV and internship application form 20
Total percentage (Assessment Coursework) 100

Resit by failed element.

Reading List

There is no reading list for this module

Last updated: 3/26/2014

Errors, omissions, failed links etc should be notified to the Catalogue Team